Frankie Says… Rock the Club Collection

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Long before Frankie said relax, before your parents went to Las Vegas and all-you-got-was-this-lousy-t-shirt, and before Jesus was your homeboy, clothing has been used as a means of non-verbal communication between a person and the world around them. In Medieval times, people could be identified by the color of their clothing—reds were worn by royalty, blues were worn by lovers as a sign of fidelity, and black was worn by those in mourning. At the beginning of the 19th century, tartans became an important identifying feature and point of pride for the respective Scottish clans (cuz, ya know, a kilt is worth 1,000 words and all that). And, of course, in recent years, people have been known to rock everything from varsity jackets, band tees, badges, rings, military stripes, and even a haircut (we’re lookin’ at you John, Paul, George, and Ringo) to unite or express themselves to the outside world.

In a similar fashion, we believe that Wildfang is more than just the clothes we happen to put on in the morning. Collectively, we’re a group of mischief-makers, hell-raisers, badasses, rockstars, warriors, dreamers, rebels, and visionaries that have come together to create a family of tomboys.

“We often talk about Wildfang as a club or a family,” says Creative Director Taralyn Thuot, the architect behind the latest addition to our private label—aptly titled the Wildfang Club Collection. “For Fall, I was inspired by this concept to design our family crest, the seal of our secret society.”

Featuring detailed embroidery, ripstop applique, and one-of-a-kind graphics, Thuot explains how the the collection highlights the crest (which encapsulates the WF logo and wolf mascot, and can be found on The Captain Crew and definitive Wildfang Club Tee), and is rounded out with pieces that embody our covert language, like the Harbor Tank and Crew, which both spell WILD in sailing flags.

“Inside all of us is a Wildfang,” Thuot says. “We are punks and preps, mavens and mavericks, but Wildfang is at our core. It bonds us together in a shared spirit and attitude, and the Club Collection is a way to let the world know you’re part of the fam.”

So, in the spirit of rule-breaking, we say: go ahead… judge a book by it’s cover. Throw on your tomboy best and let the world know you’re a Wildfang. You know you want to.

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