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The only thing better than finding something you love, is finding something you love that ALSO gives back to something ELSE you love. Even though we’re a small company, giving back is at the core of who we are. In 2017 we raised over 75k for charity and this year we aim to do even more.

For 2018 we’re picking a different charity every month to receive 10% of the profits from our Wild Feminist collection. Our pick for January, in honor of the anniversary of the inauguration and Women’s March, is She Should Run a network for women leaders considering a run for office.

Let’s take a look back at all the kickass causes we donated to this year…

Planned Parenthood + ACLU

Your favorite feminist gear doesn’t just talk the talk. In 2016 our Wild Feminist collection donated 25k to Planned Parenthood and ACLU, and we more than doubled that in 2017.


The Tegan and Sara Foundation

This project is one we’re really passionate about, and really proud of, #THEFUTUREISFLUID. 100% of the profits went to the Tegan and Sara Foundation, and if you haven’t seen the video yet, here’s your chanceThe Tegan and Sara Foundation fights for the health, economic justice and representation of the LGBTQ community.


Free Speech

Every month in 2017 we hosted Free Speech, a live storytelling event at our West Side store where we talked about summer lovin, kismet, misfits, AND SO MUCH MORE. 10% of the proceeds from Free Speech go to Planned Parenthood, and 100% of the feels went to us. Seriously, these stories give us CHILLS.



We partnered with Union Wine to make this Riesling and Gewurztraminer blend with the brighter and more focused crispness of a Pinot Gris (don’t worry if you don’t know about wine, trust us it’s good.) The best part is 100% of profits go to Planned Parenthood. #GETITGRL


Southern Poverty Law Center

We love this shirt (and the matching visor for chic accountant vibes), a manifesto made from the lyrics of your favorite artists, this exclusive collab with the Life is Beautiful Festival donated 10% profits to the Southern Poverty Law CenterThe SPLC is dedicated to fighting hate and bigotry and to seeking justice for the most vulnerable members of our society. Using litigation, education, and other forms of badassery the Southern Poverty Law center is helping build a more just future.


I Am That Girl

Pins designed by your favorite celebs, based on their very own “YOU GOT THIS” moments. The perfect thing for when you need a nudge in a positive direction, and 10% of proceeds went to I Am That Girl.

I AM THAT GIRL is an organization helping girls to transform self-doubt in to self-love by providing a safe space to connect and have honest conversations about things that matter. Girl power all the way.

 shop to give back here >>> 

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